The product is strongly resonating with tech-oriented teams with development teams (to handle their various integrations) and with large enterprises for department collaboration and communication. Slack has been a game-changer in raising awareness of the power of team messaging. The average worker is given a desk phone and a laptop and asked to communicate. Current communications and collaboration systems suck. Every startup needs good teamwork and collaboration, so we’re seeing a ripe opportunity in the industry. Communications is the lifeblood of every business. However, the market really is ripe for the taking. Even though cloud services are at only 10% penetration, people see the market as saturated. The majority of companies use expensive hardware that does not foster a mobile, collaborative environment. That’s normal, but it was an intense hurdle in order to gain investment. “What’s your monthly recurring revenue?” and “What’s your product-market-fit?” are examples of the types of questions we got on our first raise. Investors are very much risk averse and are biased toward heavy traction. Our biggest challenge has been securing capital to help us scale. Q&A with Skrumble What challenges did you face growing the company? Tailored to small- to medium-size businesses, Skrumble helps your company to save money, communicate better and get more done. Skrumble integrates your company’s phone system, conferencing, team messaging and file sharing into one easy-to-use platform. Twitter: pitch: Finally there is a simplified but truly unified communication tool for the masses. SkrumbleĬo-founders: David Lifson and Eric Lifson In this first case study, I spoke with Eric Lifson, co-founder of unified communications provider Skrumble, about his experience growing his company.
#Que es skrumble full#
As part of the go-to-market offerings of MaRS Venture Services, I’m piloting a new program called Full Stack Marketer, which will examine high-growth ventures across all MaRS clusters with the goal of providing insights into overcoming growth challenges.
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